Thanks to everyone who shared their voice in this important conversation about veterinary parasiticides
by taking the Stop the Bleeding survey. The following are
the final results:
• 100% of respondents agreed that parasites and the
vector-borne diseases they
may harbor are a
serious health risk to pets.
• 82% of respondents said the market shift of
parasiticides from the veterinary
channel to the
OTC (retail/Internet) channel will have a negative
impact.
• 96% of respondents believe that
veterinarians/veterinary
technicians should be
recommending parasite prevention.
• 91% of respondents said revenue from
parasiticides is somewhat to extremely
necessary to
their practice.
• 88% of respondents said that their role as the "medical expert" was diminished
when parasite control
products veterinarians stock/dispense are also sold
through retail outlets.
• 9.08 was the average rating of all respondents (on a 10-point rating scale with
10 being completely agree)
when asked if they agreed with this statement:
"Veterinary exclusive products better protect the health of pets because
the pet is assured of getting the right product at the right dose at the
right time."
• 47% of respondents said they would find other products that work as well and
are veterinary exclusive to
replace the flea & tick brands that were previously
vet-exclusive but are now being sold at retail outlets.
47% said they would
stock; 2% said they would stop handling flea & tick product.
If you'd like to hear what one company is doing to support your role as the
medical expert for pets, click below to watch a short, but informational
webcast.
Survey sample provides maximum margin of error of +/- 13.6% at 95% level of confidence.
